Throughout the history of
mankind, there have been certain things that were considered socially
desirable, hence much sought after. Acquisition of land has always been a way
to show and wield power, being hefty was considered a status symbol as late as
early 20th century. The desire for lean and healthy bodies is a
relatively new phenomenon as is revealed by the paintings of all the grand
masters and their not so thin subjects.
Like elsewhere, status symbols have
undergone a massive change in recent time. Gone are the days when having a huge
house and decent cars were enough to impress neighbours, relatives and
acquaintances. The modern demands on rich and well off are too many and oh so
varied. For instance, if you happen to live in Islamabad, an enormous car with
special number plates tells everyone that you have arrived. In Karachi, people
are not that taken in with giant modes of transportation, the must have
accessory is a foreign nanny for the young ones. If you want proof, just crash
any kitty party at a local club and you will find more than half the ladies who
will be accompanied by the maids from The Philippines or Sri Lanka. If you are
rich enough hire maids from countries other than Sri Lanka or Phillipines, your
social stock will rise phenomenally. A friend’s sister in law recently visited
from Dubai and along with her came her one year old daughter and her Georgian
maid. Imagine how she was looked up by the ladies of luncheons in Lahore
(though there were a few snide remarks about her husband wanting to have a few
private moments with this bombshell of a nanny) sporting a blonde nanny who was
singing lullabies in a foreign language.
Once upon a time, a visit to your
uncle’s home in London or a trip to Chicago to attend cousin’s wedding would
grant you legitimate bragging rights but not anymore. Trips have to be exotic
and out of ordinary if you really want to boast about them. Traveling to London
or New York is is passé, vacations to Turkey and Malaysia – in fact anywhere in
Asia barring Japan, Korea, Bali and Mongolia – are downright middle class. If
you are doing Asia then it has to be something extra ordinary and very special,
like staying in cave hotels in Cappadocia, going snorkeling in Maldives or
saving a rain forest in Indonesia. Adventure trips in countries like Cambodia
and Vietnam and Thailand can also get you some brownie points if your social
set is young, courageous and daring.
If you plan to travel to Europe,
then visiting Disney Land in Paris just won’t cut it anymore. The travel has to
include off beat places like Bucharest and it has to be eco friendly. It does
not matter that you have installed 20 air conditioners in your home in Lahore
and have massive carbon foot prints by flying to Dubai to attend the premier of
latest Shahrukh Khan blockbuster, but if you are touring Europe, it has to be a
eco friendly trip. The top destinations that the well heeled are cooing about
are Machu Pichu, Galapagos and Angkor Wat. If you go to Machu Pichu and camp,
you will not only be exotic but it will also be a socially acceptable way of
slumming it.
The affluent people in
Pakistan also think that traveling is a privilege that is reserved for them. I
have actually overheard an old lady in Islamabad Club who wondered if they give
passport to people living in G-9!
Another must have accessory – if you
are young, hip and ‘liberal’ is a gay friend. Perhaps people have seen too many
reruns of Sex and the City or they find the likes of Ali Saleem charming or
they have genuinely embraced the alternative life choices but I have heard
ladies boasting about having a gay best friend. If you are the religious type
and having a gay best friend clashes with your religious beliefs then having a
spiritual leader in another country is also considered very desirable. Going to
your village peer is something that your dadi used to do; things are a tad
different in 21st century and you owe your spirituality to a dervish
in Turkey, a scholar in Jamia Azhar or a Mufti in Malaysia.
Gone are the days when you boast
about getting your child into Economics program in University of Chicago or
Electrical Engineering in Cal Tech (rich people do not boast about getting
their children admitted to local schools, sending a child to LUMS is like committing
social hara-kiri, the LUMS students who think they are cool just live with the
illusion of cooldom)), the new black among the academic types is a small
liberal arts college on east coast. Of course it is still prestigious if you
can get into an Ivy League college but a degree in cultural symbolism (is it
really a discipline) from The New School in New York is like ultra cool.
Wanting to be musician to be cool is
so last century; dudes likes Junaid Jamshed and Ali Haider have been
there and done that. In any case, every kid has a guitar strapped to his
shoulder these days. If you really want to stand out among your crowd the new
way to do so is to become a published author. Being a writer can give you
unassailable superiority over your peers and even if you happen to publish your
own book about your cat ten years ago, reminiscing about your book signing tour
to three Liberty stores remains a valid point of discussion.
If you really want to reach the
heights of social ladder, it is advisable to get a massive – preferably the military
type – vehicle, hire a Russian maid, go to Machu Pichu and camp, have a gay
best friend or a foreign spiritual guide, get yourself or your child –
depending upon your age – into those tiny schools and get a useless degree in
ancient Greek linguistics and write a book about either camping in Machu Pichu
or learning ancient Greek and you will be fine – for life.
Originally published in the September Issue of monthly magazine Pique
6 comments:
In some of the cases missed being the 'new' cool by a very small margin... But then I am already cool in the circle I move in and now find myself too old and too risk averse to move upwards to a new circle
This just means I can never be cool
:(
While I agree the status symbols are increasing become inane and ridiculous and this need to show off and come out looking better than your neighbours not because of what you've achieved in life but because of what you own is just to out of touch with the realities in Pakistan that I don't even know where to start commenting.
However, I disagree with this notion of studying anything other than sciences as a bad development or wanting to be writer. I think when societies embrace the arts and start looking for careers outside the expected norms and desired degrees its a good sign. Yes I get that you are only talking about the privileged elite who can afford to go study abroad but how many kids from middle class background make it abroad without scholarships regardless of the degrees they pursue.
Also, I'm not against traveling either. While people may do it for the wrong reason (to compete with each other) its still a good thing to go out and see the world for those who can afford to do so, rather than spending money on more jewellery and useless possessions.
Always find your posts interesting. Thanks!
Meera Ji,
Take a chill pill, it is supposed to be a satire piece, even the post label says it.
I am soo away from cooldom...I feel left out :p
Shucks. Just the other day I was thinking I live in a big house, with not one but two modest cars, and my parents can afford (albeit barely) to spend obscene amounts of money on my education from a private college in Lahore--I must be rich! And then your article put me back in my place. I feel so middle class. /:)
@Meera
If only these trends reflected growing respect for the arts! At the moment, they are a status symbol because the logic behind them is "Look, I can afford to waste loads of money getting my kid a totally useless degree!"
Once the liberal arts become legitimate alternate careers, they'll lose the 'zero return of investment and it doesn't pinch' charm.
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