Nothing makes me miss the city of Karachi
more than its crazy, zany weird as hell billboards, banners and adverts. Here in the twin
cities, you either see road side advertising selling real estate (Gulberg anyone?),
the odd billboard of the PM or the President opening an institute or welcoming
a foreign dignitary or if you move to Rawalpindi, you will spot chotay Mian sahib
(Shahbaz Sharif) celebrating the construction of a nala or kamyab dengue bachao muhim, but
nothing even comes close to the creativity and the entrepreneurial spirit of Karachi and its people.
Once upon a time, a cart vendor by
the name of Ilyas Quraishi started selling Biryani in my old neighbourhood
in Karachi. We don’t know if it was because his biryani tasted better than others or
because he was the sole biryani seller in the muhalla or the fact that he used
to raise the price of his product every quarter; his business grew phenomenally
and in few short years, he moved from a single cart to multiple carts, then a
shack to a proper shop and then multiple shops. This reflects two things; Ilyas Bhai is a bonafide Karachiite
who is enterprising and knows his business really well. Secondly, we in
Karachi, can never get enough of Biryani, that is why the city of lights has many 'rags to riches' stories of the biryani sellers of all varieties.
This Eid, Ilyas bhai decided to go
big and ordered a couple of giant billboards to announce to the world that Ilyas
Bhai and his biryani are both here to stay.
Ilyas Quraishi Biryani house wishes you Eid along with Shahid Afridi, Shahrukh Khan and Katrina Kaif |
On the extreme right corner of this
billboard, we have Bollywood superstar Shahrukh Khan, getting many thelafuls (bagfuls
just does not seem right when talking about biryani) of Ilyas Biryani while
riding a bike. An unseen acquaintance asks him, "Shahrukh Bhai, kya baat
hai, itni dher saari biryani lay ke ja rahain hain woh bhi Ilyas Bhai ki, kya
mehman aye hain?" Shahrukh, in his glorious hairdo says, "Kya karain
bhai, humaray mehmaan tau Ilyas Bhai ke ilawa kisi aur ki biryani khatay hi
naheen."
It does not end here, in this Ilyas biryani alternate universe, Shahid Afridi – or Lala or Shahid Bhai as he is affectionately called by the fans – is married to Katrina Kaif. In their biryani filled coupledom, a conversation goes like this:
Katrina: "Birynai kaheen idhar udhar se mat lana, sirf Ilyas Biryani se hi lana warna mein naraz ho kar apni ammi ke yehan chali jaon gee.
Shahid Bhai gets worried, does not even bother to change and start running towards Ilyas Birayni in his Pakistan team kit saying, "Naheen naheen, apni ammi ke yehan mat jana, mein Ilyas Biryani hi la raha hoon."
This too reflects two things;
firstly, Bollywood is BIG; from selling soaps to fizzy drinks to Ilyas Bhai ki Biryani,
we need Katrina Kaif and Shahrukh Khan. Second of all, if there is anyone who either matches or
beats the Bollywood brigade in terms of popularity and selling goods, it is Shahid Bhai. Misbah might be all gracious and sage and leader-like, but he can never sell a plate of biryani -- or mugh cholay for
that matter -- it is brand Afridi that does it.
PS: I wonder what numerous Lala fangurls have to say about this pairing of Shahid Afridi and Katrina Kaif by Ilyas Quraishi biryani walay.
PS: I wonder what numerous Lala fangurls have to say about this pairing of Shahid Afridi and Katrina Kaif by Ilyas Quraishi biryani walay.
Photo Courtesy: Salman Jillani
13 comments:
Ahhh Karachi you gotta love it. Nothing however in the world of biryani success stories alternate universe or not beats students biryani. When i was a young lad...many many years ago he had one small thela in the grond next to where his sprawling biryani hq now stands in saddar. His kid went to the states to study came back and the studentbiryani dot com craze started...now they have branches all over the world.. from thela to riches that is the spirit of this city. Wonderful writeup..and its vintage you finding things no one writes about anymore cuz we are all too busy saving the world when we should be having ilyas bhai biryani.
Here's a picture from Lahore (somewhere in Androon Sheher) to illustrate the point I made on Facebook about Lala being the sole Pakistani battling it out with the Bollywoodias for our love and affection:
https://fbcdn-sphotos-h-a.akamaihd.net/hphotos-ak-snc7/378299_841094901918_2147207979_n.jpg
Oh my days! I laughed SO hard when i read this post!! When i reached the shahrukh part i thought "loh this is so funny" but when i reached the Katrina/afridi part i was literally rolling on the floor...i still have tears in mybeyes! Superb piece, well written.
Only in Pakistan, Tazeen, only in Pakistan! Wonderfully written, brought a real sense of Ilyas bhais enterprenuership! Really enjoyed it!
Shaistaq
lol. awesome, seriously glad i found ur blog considering i love biryani and karachi x
Aaala. This is one of the best blog posts you have written. Keep up the good work.
Yaar aap ne Shahid Afridi ke daurnay ka style dekha hai, Biryani ke thelon ke sath ... bhai wah kya baat hai.
Waisay yeh Ilyas Bhai tau khasay PG 13 niklay, Katrina ko itna shareefana libaas pehnaya
This is priceless. Are you on Tumblr? I would reblog this!
Thanks a lot Sameen.
Unfortunately I am not on tumblr but you can post this link with an intro if I am not wrong :)
You've got to love it. Biryani, Bollywood and cricket - what a combination. I won't be surprised if Ilyasbhai starts making films soon, he does have imagination enough. And enterprise.
lolz.. EPIC.
Ok Done! Your blog post will appear on my tumblr tomorrow 4pm PST (I like to space out my posts). Go check it out at: http://karachiintransit.tumblr.com/
Is the biryani any good?
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